Influencers Influencing the Influenced.

I've been thinking a lot about what PR means in the fashion field. I've interviewed PR professionals who work a lot with social media. I happen to be great at social media. So, naturally I'll be successful if given the right opportunity, correct? No. How could anyone be so ignorant? As we attempt to define PR in my classes, sometimes the category of social media gets swept under the mat. Instagram, blogs, Twitter, yeah yeah anyone can do that. I can upload a pretty dress in a vintage filter. I can position a pair of shoes to look divine. Is it that easy? Sorry for all the hypothetical questions, but I just don't think anyone can use social media strategically. Social media is one of the many tools in a PR professional's tool kit. Granted having a passion, interest and large following in social media is necessary, but without proper application, you're wasting your time. Social media has become one of the main sources of news for target publics. As a part of an organization's objectives, it falls under a PR's job specifications to disperse those objectives to as many people as possible. That, is where strategically filling a void can cause room for promotion. Whether it's being the first to create a brand-endorsed Spotify, or giving breath to an otherwise boring fashion column, it's about doing something that hasn't been done before. There is so much room for that in social media. Like PR and like fashion, social media is constantly evolving and coming up with new platforms. It's our job to think of something before someone else does. There's no better way to disperse that information to millions of followers.