Entertain Me

As NYFW comes to a close, we have social media to thank for taking us on the interesting journey of influencers' experience on and off the runway. I must admit, I'm pretty over the Insta vids of catwalks and emaciated models cluttering my feed, however, there were some moments that just totally wowed me-- and I'm grateful someone could share the experience with me. Whether it was on Vine, Instagram, Twitter or Facebook, it allowed us common folk a sneak peak into the wondrous, exclusive experience that is fashion week. What I enjoyed most was when fashion was portrayed in a very nonchalant way. Of course, I'll never not enjoy a gorgeous catwalk, but when the fashion just so happens to be highlighted while in ordinary, pedestrian settings, it catches you off guard.

Take a look at this...

When I first watched this video, the thoughts going through my head were "wow, that guy is good. Just look at his footwork." Then I thought, how could you make this about the shoes, not the dancer? If you changed the point of view of the camera to a birds-eye view, put on a pair of Armani sneakers, uploaded it to Instagram and marked it with #ArmaniMoves... then what? I'd want to buy those sneakers so much more than if it was just a still-shot frame of the feetless kicks.

A lesson to be learned from NYFW was that there are many ways to showcase fashion. Dance, for instance, is one channel of communication. Opening Ceremony used fancy cars. Remember when Louis Vuitton used escalators? I believe that getting creative gets you somewhere. It doesn't detract from the fashion, it doesn't disguise your message. It makes a show... and everyone likes to be entertained.