Wednesday, November 28, 2012

Va Va VROOM.

I am thankful for leather! The Sartorialist truly knows how to capture a great leather look. Biker chic is most definitely coming back in and I'm a fan.






Influencers Influencing the Influenced.

I've been thinking a lot about what PR means in the fashion field. I've interviewed PR professionals who work a lot with social media. I happen to be great at social media. So, naturally I'll be successful if given the right opportunity, correct? No. How could anyone be so ignorant? As we attempt to define PR in my classes, sometimes the category of social media gets swept under the mat. Instagram, blogs, Twitter, yeah yeah anyone can do that. I can upload a pretty dress in a vintage filter. I can position a pair of shoes to look divine. Is it that easy? Sorry for all the hypothetical questions, but I just don't think anyone can use social media strategically. Social media is one of the many tools in a PR professional's tool kit. Granted having a passion, interest and large following in social media is necessary, but without proper application, you're wasting your time. Social media has become one of the main sources of news for target publics. As a part of an organization's objectives, it falls under a PR's job specifications to disperse those objectives to as many people as possible. That, is where strategically filling a void can cause room for promotion. Whether it's being the first to create a brand-endorsed Spotify, or giving breath to an otherwise boring fashion column, it's about doing something that hasn't been done before. There is so much room for that in social media. Like PR and like fashion, social media is constantly evolving and coming up with new platforms. It's our job to think of something before someone else does. There's no better way to disperse that information to millions of followers.




Tuesday, November 27, 2012

My Superman.


Have you ever seen five separate entities move as one? Special note how they use the suspenders as part of the choreography. Absolute perfection. Maybe my favorite dance video to date.

Sunday, November 25, 2012

Are you happy, interesting, or dare I say... both?

I was mindlessly scrolling through my Instagram feed when I stopped upon a square snapshot of a newspaper article uploaded by the Man Repeller. I believe it's a clip from Vanity Fair, but I don't want to read the article without thinking about it first. Its main point is: "The interesting adults are always the school failures, the weird ones, the losers, the malcontents. This isn't wishful thinking. It's the rule."And the Man Repeller's caption to the photo is: "But does interesting equal happy?" Does it? In my opinion, it absolutely does not. Referring back to Watcha Thinking About?, I note how the most talented, interesting people were the most bonkers. They were also, most definitely, not the happiest. They were tortured, bizarre and completely consumed. The work they produced and the people they became were extraordinary and admired by all, but they themselves didn't even recognize that. They were just executing life as who they were.

The author notes that there is no solace in peaking too soon. I have been saying this for years. Heck, my 18-year-old sister has been preaching this for years. We cannot help when we hit our elusive "prime," but we can notice which parts of our lives are filled with the most depth and importance. For some, it truly is being captain of the cheerleading team in 10th grade. And for some, it's being in the best sorority as a college freshman. And for others, it's getting a fabulous job right out of college.

Happiness is an art, not many seem to master it. But who is to say who is happy and who is not? The never-was-es-now might truly be happy with their beer bellies and trucker hats. They might not be too successful, worldly or interesting, but they could be happy. Interesting does not equal happy and vice versa. I say we let each category stand alone. If you're lucky to cross over into both of those traits, let's set up a coffee date.

Enjoy this great read.

(My apologies for starting so many sentences with a preposition. Just felt right. Damn you reporting.)

Friday, November 9, 2012

Meeting People We Already Know

After seeing someone you haven't seen in a while, it's normal to feel like you're meeting someone you already know. Whether it's his or her longer hair, trendier clothes or deeper voice, there's something so primal about revisiting a familiar friend. However, it's important to tread lightly. Do the same things make them tick? Laugh? Debate? It's interesting how we evolve and change. Things used to make me upset that don't anymore. Things used to amuse me that no longer interest me. This is how we should aim to meet new people we've never met before. The familiar, warm intonation is comforting, but the light questioning is inquisitive and makes you seem interested. I'm going to watch carefully how old friends, new friends and mere acquaintances interact. You can learn a lot by observation.
 

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