You wouldn't think anything of this Twitter feed from R29 during the Grammy's, but I did. It caught my eye that without glancing at the logo, it looked like one of my friends was composing these tweets. I sat back on the couch and thought, huh. I really like the fact that their feed has news and embedded hyperlinks, but they're bringing casual, humorous content into their social media. Other fabulous social media updaters such as Marie Claire and Giorgio Armani know how to get clicks, but do they know how to keep a loyal following? Bringing sarcasm, wit and humor into a company's social media could be the future. In my opinion, that's what catches someone's eye and keeps their interest. I always use my group of girl friends as a reference base. They like to be entertained by things that truly make them laugh. Kudos, R29. I think this is the way to go.
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